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Our Process

Each project represents a unique set of requirements, opportunities and constraints. We consistently employ a user-centered design process that typically takes the form of some portion/combination of the following:

DISCOVER	User-Experience Needs Analysis User Research Content Assessment Competitive Analysis Usability/Heuristic Analysis (see Advancing Ideas' Standard Usability Heuristics) Traffic Analysis Primary User/Personae Development Determination of Primary Usage Scenarios
DEFINE (User-Experience Conceptual Design)	Conceptual Modeling Participatory Design Usability and/or Focus-Group Tests (Benchmark and/or Exploratory; Quantitative and/or Qualitative) Concept Catalog
DESIGN (User-Experience Perceptual Design)	Sound Design Visual Design Icon Exploration and Design Refined Perceptual Design Collaborative Vision Demonstration Prototype, "Vaporware Demo," Screen, and or Template Design Code Development
DELIVER	Additional Usability and/or Focus-Group Tests (Confirmation/Refinement, Quantitative/Qualitative) User-InterfaceI/User-Experience Documentation: UX/UII Design Guidelines, Specification or Styleguide Help System Production On-Call Support, Development Review(s), Implementation Assistance
DEPLOY	Localization/Internationalization: Cross-Cultural, Multi-Lingual and Multi-National User-Experience Design Consulting In-Country Evaluations/Testing (typically through partnerships) Translation (through partnerships) UX/UI Redesign Product/User/Sales Documentation and/or Demos Marketing Collateral/Promotional Websites/Email Marketing