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Experience Design

We design compelling, knowledge-rich and intuitive interactions, information visualizations and graphics for print and on-screen applications by applying principles of effective visual communication and user-centered design.

User-Interface/Web Design and Development

The key to developing a useful website or web application is the successful translation of user needs into a clear, easy to use, attractive interface.

Through an exhaustive process of requirements gathering, observation, analysis, and user interviews, Advancing Ideas creates key personas and usage scenarios to guide interface development. We then use these as a basis to further specify requirements and deisgn the Information Architecture (IA), the foundation of your site or application. Working with stakeholders and users, we take this blueprint through iterations adding detailes interaction and navigation components until the foundation is solid. Finally we validate our findings through a series of user sessions using both low- and hi-fidelity prototypes and storyboards.

Award-winning visual design—including icon and logo creation—utilizing consistent, clear viusal metaphors assures useful and usable results.


Branding provides your clients with their first impression of who you are and what you stand for. Visual cues act as subtle indicators of characteristic traits and values; strong taglines and communications convey further information about your business priorities and goals. A good brand immediately influences the opinions and emotional reaction of viewers and continues to tk reiterate that initial impression.

We help you identify and clarify your company ideals and image and determine what message you most want to send to your audience. We then create a visual identity and a series of communication tools that will make your brand memorable and appealing to your target client base. We also develop Logos <link to our Icon and Logo page>, either as part of an overall branding strategy or independently.

Icons and Logos

Icon design is an art unto itself. A key element in most web-based interfaces, icons must be visually distinctive and original at any size or resolution and must be usable across various media. The meaning of the icon must also be clear to your users. We create icons that are visually appealing and that convey meaning to users at first glance. We pay particular attention to icon sets, which must have unifying features and yet convey varying meanings.

Logos can be developed as part of an overall branding strategy <link to branding screen> or by themselves. Your logo represents your business, conveying meaning and identity at a glance. Like icons, logos must work at any size across any number of media. We combine symbolic meaning with meaningful text to provide you with a logo that clearly identifies your organization and instantly conveys your marketing message.

Information Design

Attractive design that clarifies ideas matters in every aspect of your business, from complex information visualization to your own company report templates.

The imagery you use to convey complex ideas or relative data to users requires the codification of dynamically changing, complicated information spaces. This requires the design of abstract yet clear visual metaphors that easily translate the data into visual wisdom for your users.